For many consecutive years Thailand is one of the big winners of numerous spa awards. Thailand's spa industry continues to look healthy and evolve with the changing requirements of spa clientele to a focus not far removed from the ancient purpose of traditional Thai massage and herbal healing techniques. Even with the need to mingle with Western practices, the Thai spa industry's edge is its ancient heritage: the rituals, treatments and massage techniques that have survived down through the ages. It has an authenticity that spas elsewhere in the world look to duplicate and "Thainess" has also become a focal selling point of Thai spas. It is relatively vital to discover why Thai spas with Thainess or in Thai style have contributed to many awards and have also astounded the world!
